Product Marketing Manager
Company Description
VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.
COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their homes in fresh exciting ways. VeSync does not stop with smart technology but also boasts award-winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.
That brings us to you and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.
Check out our other brands:
levoit.com | cosori.com | etekcity.com
Job Overview
We are looking for a highly motivated Product Marketing Manager to join our organization. As a Product Marketing Manager, you will be responsible for driving the go-to-market strategy for one of our key company sub-brands. You’ll excel at cross-functional collaboration and work closely with the Product, Creative, Media, and Sales teams to develop and deliver value to customers through new technology and product launches. Attention to detail and an eye for quality, and the ability to grasp and translate technical capabilities into digestible communication are crucial. In your role as Product Marketing Manager, you will be the regional expert in the consumer journey: why they buy, how they buy, and their buying criteria. You will be required to be a strategic thinker to formulate highly elaborate and impactful campaign strategies and execution plans to introduce new products to the market. You will be responsible for the development of a regional product roadmap, Go-to-Market planning, P&L management, product launches, retail packaging, messaging, market research, and monitor competitive activity. You will seamlessly flow between high-level strategic planning and day-to-day project execution.
To be successful, you will need to have excellent communication skills, a strong understanding of the consumer hardware market in Retail and you must be comfortable presenting to all levels of business management, including internal and external customers. A strong desire to win and the ability to move fast are critical skills.
Must have GTM experience in B2C
Responsibilities
Create comprehensive go-to-market (GTM) strategies for all new product launches by working with cross-functional team to successfully schedule and create deliverables
Demonstrated success in product positioning and launching products to exceed business objectives
Build product messaging and unique selling points that sets new products apart from competitors
Industry and technical subject matter expertise in the brand, product category, or market
Understand how a product is sold into Retail channels while also driving the high-level strategy to maximize success rate (for example, experience selling products into BestBuy, Walmart, Target)
Analyze sales data and channel information, and create plans to improve product line sales by using, but not limited to, marketing and sales techniques
Recommend and implement pricing actions to drive the sales and profitability targets
Manage product roadmaps for feature enhancements and new product introductions
Synthesize ideas and suggestions from stakeholders and consumers to determine what to build based on business priorities, strategy, and vision
Obtain insights into consumer usage, untapped opportunities, and buyer personas through interviews, surveys, focus groups, and sales data by collaborating with multiple departments
Responsible for providing the sales team with the necessary technical expertise and marketing materials to enable them to sell the product and close the deal with potential accounts.
Forecast and review inventory to meet the projected demands for launch and special promotions
Design market research to assess customer attitudes to current and new product introductions.
Represent the company and with any audience to explain the consumer-led benefits of products
Attend and participate in industry tradeshows and business meetings as the product expert
Qualifications
Bachelor’s degree in marketing, Business, or equivalent experience (MBA nice to have)
At least 7+ years of total experience in the consumer electronics industry or similar
Excellent analytical and financial modeling skills with close attention to detail and accuracy
Experience in competitive and market analysis and development of custom reporting solutions
Ability to clearly communicate and defend your ideas and strategies
A passion for delivering solutions that exceed customer expectations
A drive to improve, personally and professionally
Thrives in a fast-paced and flexible work environment
Comfortable and knowledgeable working on both the business and technology sides to drive the development of new customer experience solutions
Comfortable with giving presentations to internal and external audiences
Intellectually curious, empathetic, and driven to solve problems
Highly structured, data-driven problem solver
A savvy communicator who can distill complex concepts into clear and compelling messages
Highly collaborative, excellent teamwork and people management skills